Alyssa manages FSA's social media presence and administrative operations, owning content strategy, scheduling, and execution across Facebook, Instagram, X, YouTube, and TikTok while maintaining the FSA Long Range Calendar — the organization's master operational calendar tracking every league event, broadcast, draft, newsletter, and key milestone across all FSA leagues. She serves as the connective tissue between FSA's content creators, broadcast team, and publications coordinator, ensuring that everything FSA produces is seen, amplified, and timed for maximum impact. From broadcast promotion and league announcements to audience growth strategy and Commissioner scheduling, Alyssa keeps FSA visible, organized, and moving forward between every newsletter edition and broadcast. When the Commissioner needs to know what's coming up, needs something posted, or needs the organization's digital presence to reflect the professionalism of FSA, Alyssa has the answer.
Alyssa is an AI assistant within FSA's hybrid organizational structure, combining human leadership with AI-powered operational support.